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Say Gah! to Holly Falcone, Dolly Parton-enthusiast, lover of poodles, and the designer behind Beditorial, a playful new line of home accessories that was born out of Holly’s adoration for dressing up. Holly’s dream for Beditorial was concepted during the early days of the pandemic, and launched in the latter half of 2021. The line is a direct contrast to the minimal bedding trend of recent years, and reminds us that yes, why not dress up our bedrooms and homes, too!

We stopped by Holly’s Silver Lake home (and Beditorial HQ)! to see what she, and her precious black and white poodle, Primo, have been up to. Below, Holly shares how Beditorial came to be, her attention to detail in all things, and what’s happening next for her business. You can shop Holly's Al Dente Sheets on LSG now!

LSG: What is Beditorial? Where did the concept + name come from?

HF: When Beditorial was just a dream, I wanted to make a product that gave someone the special feeling I get when I dress up, but I didn't want to make clothing. I am a true believer in the power of dressing up and how your outfit or even just an accessory can tell a story or convey even the most complicated emotion, and that's where it clicked ... Bed..Editorial.. Beditorial!

Honestly, once the name popped in my head I knew I had to follow through with it...So I started saving, did tons of research, asked a million questions, and drew up hundreds of fantasy collections. I shared my vision with a friend who was a production resource and she opened the door for me to make my dreams come true! I invested my savings into my first round of production and took the leap! I still have a lot to learn but by the looks of it talking to you right now, I'd say so far so good!

LSG: What were you doing before Beditorial? Does that still influence your work now, in terms of how detail-oriented you are with your hand-drawn patterns, etc?

HF: I have been an editorial nail artist for over 10 years. Before that, I was a jewelry and accessories designer for a variety of retail chains. Both careers required fine detail work and an ability to create something that was universal but still felt unique to the masses. Now that I've pivoted my career with Beditorial, I find myself working classic styles into my work, while also celebrating more niche trends, translating them and introducing them to new audiences.

Dana is the true definition of a multi-hyphenate, constantly creating, no matter the medium. Dana is proudly of middle eastern descent, and is always looking to use her photography/film work to breakdown stereotypes, and depict a positive representation of middle-eastern/Muslim communities. Boulos Is also a fierce advocate for women's rights—she currently supports Free The Work, a non-profit initiative advocating on behalf of female directors for equal job opportunities.
“I am a true believer in the power of dressing up and how your outfit or even just an accessory can tell a story or convey even the most complicated emotion, and that's where it clicked ... Bed..Editorial.. Beditorial!

LSG: What were you doing before Beditorial? Does that still influence your work now, in terms of how detail-oriented you are with your hand-drawn patterns, etc?

HF: I have been an editorial nail artist for over 10 years. Before that, I was a jewelry and accessories designer for a variety of retail chains. Both careers required fine detail work and an ability to create something that was universal but still felt unique to the masses. Now that I've pivoted my career with Beditorial, I find myself working classic styles into my work, while also celebrating more niche trends, translating them and introducing them to new audiences.

LSG: Describe the brand in 3 words.

HF: Personal, Thoughtful, Playful

LSG: Tell us a little bit about the inspiration for your first prints, and what you have in the works.

HF: Each print is hand drawn or painted and has a special story to it. The first round of prints are inspired by the pillars of my personal brand.... "Al Dente" is an ode to my favorite food, pasta, while also serving as a "neutral" that I can see attracting minimalists and maximalists alike. I painted the spots from my dogs belly for "Primo." "Lion Cheetah" is a classic leopard because every person, place, and thing needs a leopard item!

I consider the first round of prints "essentials" that work for a wide range of tastes but are also personally important to me at the same time. Coming up next are the "embellishments" as well as some new shapes, objects, and collaborations!  

LSG: So far, you've started with bedding—what's next for Beditorial!

HF: More prints! More materials! More Bedwear! Things for your other rooms - maybe even your body! Right now I’m working on some locally sourced small runs in LA of what I like to call "home expressions."

LSG: Style icon?

HF: Dolly Parton

LSG: Song you can't stop listening to?

HF: “Caliente, Caliente” by Raffaella Carra

LSG: Fave movie to watch in bed?

HF: Paris, Texas

LSG: What do you say GAH to?

HF: Anything with a bow on it.  

Holly Falcone
1.29.21
Text: Madeline Sensible
Photos: Dana Boulos
@danaboulos

All together now, Say Gah!

Brand Identity and Site Design by Pure Magenta,
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