Lisa Bühler’s been saying Gah! since 2014, but the feeling was bubbling inside her long before then. After a decade in the fashion industry, Lisa set out to create an anti-shop kind of shop — a space where independent design and community could thrive, where diversity and discovery are sewn into the (deadstock) fabric.

What started from scratch in Lisa’s then-boyfriend, now husband’s San Francisco apartment, has since blossomed at the hands of a tiny team with a bright vision for the future of retail (and a penchant for picking the perfect vintage-y blazer). Lisa Says Gah is anti-fast fashion, pro-community, and always in pursuit of the next Gah! thing.

So, what is “Gah” exactly? We like to think it can’t be bottled or contained. The opposite of “Ugh,” it’s an unbridled outburst-ing of surprise and delight — at an off-kilter ceramic vessel or a nubby cropped sweater or an all-women design collective, at a world where clothes are carefully curated, made for everyone, and here for the long haul.

At Lisa Says Gah, we understand that our apparel has to come from somewhere and so we strive to ensure our supply chain is as sustainable as possible. We care about each detail, from production to packaging, and build long-term relationships with those who manufacture our label's clothing, predominantly in California. Moreover, we prioritize natural fabrics and reduce our environmental footprint by reusing and recycling materials when possible. Our packaging is also recycled and recyclable.

We carefully select brands and materials that support responsible industries and ways of working.

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