Lisa starts Lisa Says Gah from her San Francisco apartment and gets featured in Vogue (major Gah!) The brand first started by carrying cool-girl indie brands like Delfina Balda and Paloma Wool’s first season.

Lisa Says Gah drops their first collection and opens a warehouse in SF. They take the internet by storm with features in W Magazine, Who What Wear, Coveteur and NY Times Fashion.

Lisa Says Gah moves to LA, opening a new office in Echo Park and popping-up at the Standard Hotel in NY.  We started playing with prints - our Fruit Print dropping in 2019.

A big year for LSG! We relaunched our brand identity and expanded our product categories to the shoes (Hello Dakota Clog!) and our iconic Denim. We also hosted a mini botique at Fred Segal LA and popped up at the Ace Hotel in Brooklyn

Our first store, designed by Adi Goodrich, opened in Echo Park! We also launched our viral Italian Summer collection (including our first swim line) and our first collaboration with Vans.

We continued to bring LSG to you IRL - opening our second store in LSG's home of San Francisco, popping up again in NYC and bringing our Madewell Says Gah! Collection to over 50 stores nationwide.