About LSG

Lisa Says Gah was started by our very own Lisa Bühler after she decided to share her love of saying "Gah" with the rest of the world. And what exactly is “Gah”? Well, it can be anything you want it to be, and that's the point. For us, saying Gah goes hand in hand with that powerful, yet elusive, "I've GOT to have it" feeling. So, with you in mind, we make sure that everything we present has us saying Gah first.

To further explore the depths of fashion, we produce an eclectic interview series that highlights the varied career paths of successful women in the industry. We hope these features shed light on the often mysterious path to achievement in the creative community and encourage all women to make empowered moves in life - no matter the area.

In a world of fast-fashion, our goal is to have a home for the artists of the industry. Focused on connecting you with truly special pieces, we partner with designers that are mindful about ethical production and use high-quality materials.

Continually energized by the honest and interesting side of fashion, we believe in the power of effortless style paired with a sharp mind. The LSG blog is a visual diary of what has us excited right now. In an increasingly oversaturated market, our goal is to provide a stimulating and refined environment for you, the intelligent consumer, to shop, learn and, most importantly, find inspiration.

I’m really proud to wear clothes that are a little more thoughtful, and building an outfit with fewer items that you truly love.

— Lisa Williams for Vogue.com

She's taken some of her favorite brands from that experience [as a buyer at Nasty Gal]—and added a few more—to carefully curate a store filled with indie goodness.


Our customer isn't sold on a product because a 'professional' model is wearing it or because it's shot in a studio with lighting and post-production. She's interested in the quality and the way the model wears it in a familiar setting—how it connects with her own lifestyle and persona.

— Lisa Williams for Harper's Bazaar

A well-curated selection of all the things I love—what more could I ask for?


Lisa Says Gah is equal parts feminine and edgy, and houses some of our favorite independent brands.


The site is one part e-commerce, featuring designers like Maryam Nassir Zadeh and Ryan Roche, one part inspiration images, and another part blog, featuring interviews with creative women. The overall mission though is to highlight a crop of female designers who also use ethical production methods.

W Magazine