Meet Lisa!

Founder, creative spirit, and the original person saying Gah!

A Note From Lisa ♡

The best part of this has always been you.

The people who feel like themselves in our clothes. Who stops each other on the street. Who reacts to a print, an unexpected collab, a vibe. Who connect with each other in stores, at events, in the wild.

When I started Lisa Says Gah out of my then-boyfriend’s (now husband’s) apartment in San Francisco, I wanted to build a brand that felt different. Independent, peer-to-peer, designed for the in-between moments that make fashion feel fun and magical. Eleven years later, the brand has grown, but that founding instinct hasn’t changed. I’m still in it every day. Still designing alongside artists I love.

Still figuring it out, in real time, with all of you. A little delight. A sense of identity. Escape. Connection. Expression. I really love what we get to do here. And I’m so grateful you’re part of it.

Say Gah!

– Lisa

Meet Lisa!

Founder, creative spirit, and the original person saying Gah!

Photo of Lisa

So, what is “Gah” exactly? We like to think it can’t be bottled or contained. The opposite of “Ugh,” it’s an unbridled outburst-ing of surprise and delight — at an off-kilter ceramic vessel or a nubby cropped sweater or an all-womxn design collective, at a world where clothes are carefully curated, made for everyone, and here for the long haul.

OUR STORY BY THE NUMBERS

Photo of Lisa Bühler, the founder of Lisa Says Gah
1 FOUNDER

Says Gah!
 in 2015

Lisa Says Gah was founded in 2015 by Lisa Bühler in San Francisco. The brand was built on the belief that clothes should feel like art, last for years, and make their wearer want to say “Gah!” out loud. Eleven years later, the brand remains independent, female-founded, and Lisa-led.

Photo of our products in the store
2 STORES

San Francisco
Los Angeles

We operate two retail stores: one in San Francisco, one in Los Angeles. Both host community events, artist collaborations, and in-person fittings. Our Los Angeles store sits in a Green Certified building. We believe in clothes you can try on, in rooms you want to spend time in.

What started as one founder with a point of view is now a small in-house design team, two retail stores, and a global community of customers who recognize a Lisa Says Gah piece across a room.
XS - 3XL

Size Range 
Across the 
Collection

Our collections are made in a size range spanning XS to 3XL. Inclusive sizing isn’t a feature for us, it’s a starting assumption.

11 YEARS

Designing 
Collaborating 
Refining

Eleven years of designing, collaborating, and refining what “Gah” means. What started as one founder with a point of view is now a small in-house design team, two retail stores, and a global community of customers who recognize a Lisa Says Gah piece across a room.

25

Community 
Collaborations

Across artists, women-led brands, and partners we admire, we’ve produced 25 collaborations since 2015. Community isn’t a marketing pillar; it’s how the brand has always operated.

OUR DESIGN BY THE NUMBERS

Designed in Los Angeles. 

Made by a small group of partners we know by name. 

Here is what that actually looks like.

SINCE2015

Where
We’ve Made
Things

We started in San Francisco in 2015. Since then, we’ve moved design to Los Angeles and grown our manufacturing footprint to include partners across the US and China. The brand has grown; the way we work hasn’t.

32%

Made in 
the 
USA

Our collection is currently produced across the US and China, with manufacturers we’ve vetted and worked with for years. The split this year was 32% USA / 68% China. We update this number annually in our Transparency Report.

5+YEARS

With Our
Long-Standing
Partner

Our longest-standing manufacturing relationship has been in place for over five years. Long partnerships are how we protect quality and continuity of craft. We choose factories the way we choose collaborators: carefully, and for the long term.

LIMITED

Runs
By
Design

We design in small, considered drops rather than constant new arrivals. Most styles are made in modest quantities and aren’t restocked once they sell through. We’d rather sell out of something we love than overproduce something we don’t.

72%

Cotton 
or 
Cotton-Chief

Approximately 72% of our current collection is made with cotton or cotton as the chief fiber. Full fiber breakdowns are published in our Transparency Report and updated annually.

THE TRANSPARENCY REPORT

Once a year, we put it all in writing: where our pieces come from, who makes them, what we're proud of, and what we're still working on. It's the honest version, updated annually so you can watch us grow and hold us to it.

Read the full 2026 report, plus the brand standards we hold ourselves and our partners to.

THE TRANSPARENCY REPORT

Photo of a store